That was the decade, that was.
We're not the same RPA that threw open its doors in 1998. These days, we're decidedly arid behind the ears. And have achieved impressive results for the companies we've worked with.
In an industry renowned for the brevity of client-agency relationships, we have a 95% client-retention record.
And that's not down to sentiment. We don't belong to the same golf clubs or have spouses who go to the same spinning classes. We achieve results through our business acumen and by having invaluable skills in-house.
Since we're all grouped together, bouncing ideas off each other is inevitable. In fact, safety goggles must be worn at all times.
"Only four steps? Where's the 48-sided polygon?"
We've all seen them: the elaborate diagrams that adorn so many agencies' websites and self-promotional material. The processes that start with base metal and miraculously end up with gold.
You'll probably learn more about geometry from them than you will about branding.
At RPA, our own method is simple to explain. Although the strategic approach is far more than a formality to actually implement. It involves a lot of digging, data collating and analysis.
We find out what your target audience really wants. And we deduce the best way to satisfy that desire. We don't rely on hunches or suppositions. Or even tetracontakaioctagons*.
*48-sided polygons.