case studies we ♥ paper silvine stationery promotion campaign

For the 2009/2010 Silvine stationery catalogue, we chose to follow the We ♥ Paper theme, to help consumers get back to basics.  It's embracing all the characteristics we love about putting pen to paper. Computers are great; we all use them, often day in, day out, but they create blinkers on you.  Paper and pen allow you to think, draw, write, scribble and be expressive in a free way.

The new catalogue gives the established Silvine range a new lease of life and shows off the new products in all their glory.